A multidisciplinary team of authentic,
eccentric, and customer centric professionals
who wants to help you design amazing
customer experiences.

About

All companies have one common thread... customers (or clients if that's what you'd like to call them), and we are obsessed with designing amazing customer experiences.

Firstly, we are creative and strategic problem solvers who help companies of all sizes, sectors, and industries achieve successful outcomes by designing amazing customer experiences.

Secondly, we are a team of marketing experts, business development gurus, sales gods, branding geniuses, designers extraordinaire, training giants, trusted advisors, consultants, strategists, and gifted development nerds.

In a nutshell, we are real people working to get other real people (aka your customers) to like you, trust you, and give you their business.

Athena Taddei, President and CEO (aka Big Fish)

I am the daughter of Greek immigrants who as you would guess owned a restaurant that I had to work at during my teenage years. It wasn't a “cool” job as a teenager, but I did pick up some “transferable skills”, as the business world would like to call it, like how to deliver AMAZING CUSTOMER EXPERIENCES. For that I am thankful for, as it became the mantra that has guided my entire career.

After graduating from design and advertising in post-secondary, I started my career at a national retailer as the graphic designer for their advertising department at home office, but it wasn't long before my BIGGEST PET PEEVE - POOR CUSTOMER SERVICE (residual effect from those restaurant years) got the best of my mouth. You see there was a job opening at home office for the national customer experience manager for which I applied to, because I realized that a successful company was made up of more than costly advertising (which I saw a lot of), it was based on exceptional customer experiences. I know it sounds like a big stretch going from designer to national customer experience manager (the only one in the department by the way), but I knew that if I applied those “transferable skills” that I learned during those early restaurant years, along with a whole lot of logic (which eludes most people), I could help erase the service issues they were experiencing. Long story short, I got the promotion, set new processes in place and did a whole lot of training to keep them from going under water again with their customers.

From then on, I have been successfully impacting companies through my expertise in marketing and business development for over 20 years, but am best known for DESIGNING AMAZING CUSTOMER EXPERIENCES, through my company, Little Fish Big Pond Inc. My unique approach has won me many opportunities to work with companies from all sectors and industries, from top to bottom and from inside-out, to create sustainable corporate cultures, effective employee ambassador programs, processes, sales and customer service training, branding, design, and custom digital solutions, all from a customer's perspective.

Through my successful journey as a third-generation entrepreneur (first-generation as a woman entrepreneur), I also discovered that most small companies are more in love with what they sell, than how to sell and run a company. This led me to develop a product called The Fish Tank. This all-in-one, CRM and small business management tool helps small businesses work on and in their businesses at the same time, in the simplest and most efficient way possible. It provides instant, real-time data reports on client demographics, sales pipeline, cash flow at-a-glance, and project management at the click of a button. With Little Fish (SME's) as my focus, I've even designed The Fish Tank with a process in mind, so subscribers can confidently understand their businesses quicker and easier, enabling them to DELIVER AMAZING CUSTOMER EXPERIENCES

My reasons and driving force towards business excellence is truly two-fold. Not only am I a successful entrepreneur and understand the mindset of other entrepreneurs and what’ s need to make them successful, I am also woman-owned business, who has walked the journey.

So, in support of other women entrepreneurs, I have recently started The Learning Pond, a geographically boundless, on-line education/training and continued support system, that helps increase the capacity of women owned companies, so that they too can grow and do better business with bigger companies.

ATHENA HAS WORKED WITH:

  • BETTER LIVING HEALTH AND COMMUNITY SERVICES
  • UPS CUSTOMER SOLUTIONS
  • PEEL REGION
  • UNITED WAY OF OAKVILLE
  • LANDSCAPE ONTARIO
  • MEDTHREE
  • SHIFT PEOPLE DEVELOPMENT
  • CAPITAL READY
  • CLEARLY SPOKEN
  • HOMEWELL SENIOR CARE
  • VITALITY GROUP
  • LAND KIND
  • EQUITY VISION CONSULTING
  • PERFORMINS CANADA INC.
  • AGENCY 59
  • HARBOUR GALLERY
  • OPPORTUNITY INTERNATIONAL
  • ZONTA CLUB OF OAKVILLE
  • ROSENSWIG MCRAE THORPE LLP
  • FRAMING & ART CENTRE
  • OASSIS EMPLOYEE BENEFITS
  • JET RICHARDSON
  • COLOR YOUR WORLD
  • KELLOGG'S
  • MARKS & SPENCER


Consultancy Team, (aka, other Big Fish)

In order to be successful, the old adage says to align yourself with those who you share the same philosophies and guiding principals with, and with those who are smarter and more talented than you. For me, these amazing people have come to me over the years in the form of friends, mentors, peers, suppliers and even clients, all of whom I am grateful for.

So, clearly I am not an island to myself (another adage) nor want to be (way too much work and responsibility) and therefore choose to collaborate with these magnificent minds, that I like to call my Consultancy Team. These are a team of ten individuals whose particular areas of expertise span across multiple industries and sectors, and who have become the indispensible team that work with me to deliver AMAZING CUSTOMER EXPERIENCES for you!

My multidisciplinary team is made up of talented professionals who are at the top of their industries, and who have done work with some incredible organizations (just to name a few, see their collective list on the left).

Their areas of expertise cover: marketing, business development, operations, culture management, employee relationships, process design, sales, training, branding and graphic design, and strategic planning.

I've chosen to collaborate with these individuals, because they get it! They get the idea that there isn't any amount of money you can throw towards marketing that will erase bad customer experiences and that is the common thread that binds us together.

OUR TEAM HAS WORKED WITH:

  • ABBVIE CANADA
  • ADVOCIS
  • ARTISANO'S BAKERY
  • BARRICK GOLD CORP
  • BRIDGEPOINT ACTIVE HEALTHCARE
  • CANADA LIFE ASSURANCE CO.
  • CANADIAN ANESTHESIOLOGISTS' SOCIETY
  • CANCER CARE ONTARIO
  • CITY OF BURLINGTON
  • CITY OF KITCHENER
  • COFFEE CULTURES
  • CONSOLIDATED HEALTH INFORMATION SERVICES
  • CREDIT VALLEY HOSPITAL FOUNDATION
  • DISTRICT OF NIPISSING SOCIAL SERVICES ADMINISTRATION BOARD
  • GREAT CANADIAN BAGEL
  • HALLMARK
  • HAMILTON PORT AUTHORITY
  • KENORA DISTRICT SERVICES BOARD
  • KUNTZ ELECTROPLATING
  • LEAMINGTON DISTRICT MEMORIAL HOSPITAL
  • LENSCRAFTERS
  • LUXOTICA
  • ONTARIO SHORES CENTRE FOR MENTAL HEALTH SCIENCES
  • ROGERS MEDIA
  • RUNNYMEDE HEALTHCARE CENTRE
  • ST. MICHAEL'S HOSPITAL
  • VIRGINIA LOTTERY